Marketing Management Essay Example | Topics and Well Written Essays - 250 words - 10

Marketing Management - Essay Example Since opening its first store in Bugis Junction in Singapore, BreadTalk has greatly transformed the bread industry. In the recent past, Breadtalk has been focusing on events that aim at maximizing brand awareness. This has led to increased popularity of the company such that it was ranked as the best company in Bakery Category for Top Brand 2010 in Indonesia3. BreadTalk outlets are located in places that are easily accessible characterized by high pedestrian traffic flow. This acts as a marketing strategy since customers can purchase products as they walk by4. Additionally, most outlet are located close to public transport systems for instance bus terminals, Light Rail, and Mass Rapid Transit stations. Another product position strategy is locating some outlets near popular department stores and supermarkets5 Books , Hephaestus. Articles on Singaporean Cuisine, Including: Singapore Sling, Breadtalk, Bengawan Solo (Company), Koka Noodles, YA Kun Kaya Toast, Yeo Hiap Seng, Bee Cheng Hiang, Fragrance Foodstuff, Tee Yih Jia, Spring Home, Happy Belly, Master Chef. New York: Hephaestus Books,